We got tired of watching good teams lose good people.
Churplay is an employer branding and recruitment marketing agency. We believe the way you show up to candidates is a business asset, not a luxury — and we build the careers pages, EVPs and campaigns that prove it.
Riya Kapoor
"We kept watching great teams lose great people to worse companies with better storytelling. So we built the agency we wished those teams had called."
Riya founded Churplay in 2024 after one too many conversations that went the same way: strong roles, decent pay, almost no inbound applications — and a reflex to blame the market. She was convinced the leak was almost always upstream of the job board, on the page candidates actually landed on.
She built Churplay around a simple, unglamorous discipline: audit what a candidate sees, define an honest EVP, then turn it into content that lives everywhere your candidates already are. No fluff, no recycled advice, no glossy promises the company can't keep. Just the way you show up — finally doing its job.
A few things we won't budge on
Believable beats glossy
A real EVP is built on specifics a new hire can verify in week one — not slogans that fall apart the moment someone starts.
Desire, not just reach
Low application rates are rarely a sourcing problem. Candidates don't lack options; they lack a reason to pick you. We fix the reason.
Numbers a CFO respects
We measure conversion, drop-off and cost-per-applicant — not "engagement". Better branding should be traceable to the P&L.
The facts
A young, focused studio out of Mumbai — small on purpose, so the people who audit your funnel are the people who build the fix.
| Company | Churplay |
|---|---|
| What we do | Employer branding & recruitment marketing |
| Industry | Advertising Services |
| Founded | 2024 |
| Founder & CEO | Riya Kapoor |
| Headquarters | Mumbai, Maharashtra, India |
| Company size | 2–10 · Privately held |
| hello@churplay.com | |
| Phone / WhatsApp | +91 98200 73315 |
| linkedin.com/company/142874993 |
If hiring feels like shouting into a void — let's fix the reason.
Send us your careers page and one open role for a free, honest teardown. Or, if you'd rather build this from the inside, come work with us.