Employer Branding & Content Specialist
Own the words that make candidates lean in — for companies trying to become the ones people actually want to work for.
About the role
Churplay is an employer branding and recruitment marketing agency. We make companies candidates actually want to work for — and the words are where that promise lives or dies. As our Employer Branding & Content Specialist, you'll own the copy that turns a curious visitor into a completed application.
This is a fully remote role open to candidates based anywhere in India, working standard India Standard Time (IST) hours so you're in sync with the team and the clients we support. You'll work directly with our founder and the companies we partner with.
What you'll do
- Write and rewrite job ads that open with the work — not the founding date — so the right candidate leans in and the wrong one self-selects out.
- Craft careers-page copy structured around conversion: a clear "why here" in the first scroll and a friction-free path to apply.
- Translate a client's EVP into plain, believable language that recruiters and hiring managers can repeat.
- Produce a steady rhythm of social recruiting posts and employee stories that sound like humans, not press releases.
- Work from audit findings to fix exactly where candidate interest leaks out.
- Track your work against applicants, conversion and drop-off — not vanity engagement.
What we're looking for
- 1–4 years writing marketing, editorial, employer-branding or recruitment content — agency, in-house or freelance all count.
- Genuinely strong writing in English: clear, warm, specific, and free of jargon and filler.
- A portfolio or samples of copy you're proud of (job ads, landing pages, social posts, articles — anything that shows your voice).
- Comfort turning research and interviews into honest, non-glossy messaging.
- Curiosity about what actually makes people apply, and a willingness to be measured on it.
- Self-directed and reliable in a remote, IST-hours setup.
Nice to have
- Experience with careers pages, EVP work, or LinkedIn-for-hiring content.
- Basic comfort reading simple funnel metrics (conversion, drop-off, cost-per-applicant).
Compensation & details
We publish our range openly because we ask companies to do the same. This role pays ₹4.0–7.0 LPA depending on experience, full-time. Remote within India, IST working hours, with a small, deliberate team where your work ships fast and carries your name.
Equal-opportunity employer. Churplay is an equal-opportunity employer. We assess every candidate solely on their ability to do the job. We do not discriminate on the basis of age, gender, gender identity, sexual orientation, religion, caste, race, ethnicity, national origin, marital or parental status, disability, or any other characteristic protected by law.
We never ask candidates for payment. Applying to Churplay is always free. We will never ask you for money, deposits, equipment or processing fees, or bank details during hiring. If anyone claiming to represent us requests payment, it is not us — please report it to hello@churplay.com.